So Long, Coastal Grandmother—A New Spin on Nautical is Here
But, there’s a catch.
Photo by Schoolhouse
You can bring your Hunter boots and Nantucket sweaters out of storage: Seaside style—now called “fisherman core”—has taken over TikTok to the tune of millions and millions of views, earning its spot as one of the home trends you'll be noticing a lot this year.
But we prefer trends that last. Before you start decorating with fish nets and wood-paneled walls, which can very quickly become a design ship wreck, follow our formula for making the nostalgic, day-at-sea vibe look modern and fresh: Our version of the fisherman core aesthetic is all about breezy earth tones and a touch of simplicity.
First, Stock Your Shelves with the Finest Fish
One way to dip your toe into the look without going overboard? In your pantry. We’ve rounded up a few of our favorite tinned fish and caviar here.
1. Fishwife
Becca Millstein founded Fishwife after recognizing a gap in the tinned fish market: a lack of American options. The now-beloved brand slow-smokes mackerel with chili flakes and packs albacore tuna in spicy olive oil, presenting it all in classic tins and beautifully crafted packaging.
Caviar has made its comeback. But let’s be honest, did it ever really go out? The Caviar Company delivers premier, sustainable roe right to your door. Get your crème fraîche and blinis ready.
You don’t have to travel to Napa Valley or New York City to have the Michelin star rated oysters at The French Laundry or Per Se. Island Creek Oysters overnight ships all across the country making the experience attainable in your own kitchen.
Pacific cod, sockeye salmon, and wild Alaska pollock are a click away with Wild Alaska Company’s monthly delivery boxes. Skip the fish market and find the freshest product (that lasts) here.
Then, Build Your Own Coastal Cottage
Instead of anchor-shaped pillows and a collage of burgees, think subtle seersucker cloth napkins and glass blown fish carafes. Here’s a few Shop recommendations to get you started.
How are you incorporating "fisherman core" into your home?
Originally Published: January 21, 2025