Meet Our New Logo Color: Tuscan Kale (+ More on Our New Look)

See how we picked our new logo color -- "Tuscan Kale" (are you proud, Martha?) -- plus more on our spiffy new look.

It was quite the task trying to pick a new Food52 logo color. Luckily Amanda was inspired by one of our veggie bounty photos by James Ransom (see above) -- namely that handsome kale in the corner. We took this photo, picked an area of the kale that we liked and zoomed in to a tiny square.

From there we took an eye dropper tool in Photoshop and tested out all the different greens that made up that little square of the kale. After much deliberation and testing of the logo against our new global navigation bar, our newsletters, and any additional goods the logo may appear on, we finalized on our new Tuscan Kale green color. Voila!

The updated logo look is part of a redesign of the main header and footer of the site (check out how light and nimble they look now!). These updates are in preparation for our new shop, Provisions, that we’ll be launching shortly, as well as to continue making headway towards a completely mobile/tablet-friendly website.

Tell us: what vegetables do you think deserve their own Crayola color?